DTC Manager & Marketing Coordinator

Our client, a South Okanagan winery is looking for a creative, ambitious, hardworking Direct to Consumer Manager & Marketing Coordinator. With only a few years’ experience you will; learn, grow, contribute and be part of the long range aspirations and success of the team. Responsibilities are as follows;

Direct to Consumer (DTC) Sales Management

    • Rigorously develop the winery’s Direct-To-Consumer (DTC) sales business
    • Gain proficiency using the winery’s e-commerce software for all functions (online sales, email communications and sales reporting)
    • Update and manage winery’s subscriber database, ensuring that profiles are up to date
    • Manage all subscriber communications, including newsletters
    • Plan and execute wine club events in conjunction with other team members
    • Support the management of the “info@” account, responding to inquiries and forwarding as required

Website & General Winery Communications

    • Ensure up to date content on the winery’s website
    • Manage website updates; and work with the website provider to increase SEO efficiencies
    • Create Press Releases for external partners to coincide with major winery news

Social Media Coordination

    • Develop and execute a plan to increase winery’s brand visibility, engagement, and wine sales via social media platforms
    • Lead the execution and act as the ‘go-to’ for winery’s social media presence, developing written and image content as required
    • Procure content through all areas of the business: executive, vineyard, winery, hospitality, and events
    • Upload content to social media outlets while on and off-site as required

Marketing Coordination

    • Manage the applications for Wine Festivals, Promotional Events and Competitions
    • Support the winery’s representation at trade shows and off-site events
    • Coordinate the production of marketing collateral and point of sale material
    • Coordinate the on-demand printing of these materials, with both internal and external partners
    • Ability to represent the winery’s values when working with the public and customer base

Brand Ambassador Tasting Room & Offsite Event Support

    • Offer the highest level of service and provide a warm, engaging and memorable experience to all winery visitors
    • Regularly host the public, trade, and media in the Tasting Room during the open season
    • Support the Hospitality team in service and execution of winery events

Requirements

    • A Bachelor’s Degree, preferably in Commerce, Business or Marketing
    • A minimum of 2 years DTC wine marketing experience; luxury consumer packaged goods marketing experience considered an asset
    • Outstanding verbal and written communication skills
    • Passionate about offering high levels of customer service; wine service skills considered an asset
    • Excellent core computer skills (MS Office Suite, WordPress); basic graphic design skills considered an asset
    • Ability to quickly master new e-commerce tools, or solid competency using industry standards (WineDirect)
    • Meticulous attention to detail
    • Ability to multi-task and manage competing demands in a fast-paced work environment
    • Ability to work the occasional evening / weekend
    • Able to safely lift up to 15 kg / 35 pounds
    • 19+ years of age & a valid BC Driver’s License

**Competitive compensation, experience relevant

If you feel you meet the above requirements and are looking for a long term role with excellent growth potential with a company who is a leader in their field, please follow the below application procedures.   Send your resume in word format along with a cover letter outlining reasons for interest in the position and compensation requirements along with a sample of your professional writing, a report, press release or social media campaign electronically, in confidence directly to: lisa@searchwest.ca

The Search Committee will begin considering potential candidates immediately and will continue until the role is successfully filled. Only those candidates currently eligible to work in Canada will be considered.

By | 2017-12-07T10:26:06+00:00 December 7th, 2017|